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Chivas Regal Announces 'How We Rise' Workshop Series With Serwah Attafuah & Geedup Co.

8 February 2024 | 1:35 pm | Jessie Lynch

Geedup Co and Serwah Attafuah are set to share their wealth of experience in sessions designed to empower the next generation.

Geed Up Co. + Serwah Attafuah

Geed Up Co. + Serwah Attafuah (Chivas)

Luxury whisky brand Chivas Regal is set to inspire the next generation of cultural entrepreneurs with its groundbreaking workshop series, How We Rise.

The series, featuring Regal Pioneers Serwah Attafuah and Geedup Co., aims to share their unconventional paths to success with aspiring individuals, giving valuable insights and guidance to attendees.

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Scheduled for Saturday, April 13, in Sydney with Geedup Co., and Saturday, April 20, in Melbourne with Serwah Attafuah, these workshops will deep dive into the minds of some of Australia's most creative and successful individuals. Geedup Co., a globally sought-after fashion collective, and Serwah Attafuah, a digital and NFT artist, are set to share their wealth of experience in sessions designed to empower the next generation.

Geedup Co., originating from Western Sydney in 2010, has transformed into a fashion powerhouse with a global footprint, collaborating with artists like Hooligan Hefs, Headie One, and Fat Joe.

Led by Jake Paco and Trevene Patrick, Geedup Co. will explore crucial areas such as crafting narrative-rich content, understanding brand values and target audience, and the lessons learned from transitioning from a brick-and-mortar store to a thriving online presence.

On April 20, Serwah Attafuah, renowned for her surreal cyber dreamscapes and collaborations with Paris Hilton and Valentino, will host a session on building an authentic brand. Participants will move beyond superficial social media strategies and gain essential insights into building a genuine online presence and brand identity, along with learning how to leverage community support to build a network and engage authentically with the audience.

Kristy Rutherford, Marketing Director of Pernod Ricard Pacific said, "Chivas has been focused on championing unconventional pathways to success, putting the spotlight on those at the forefront of this change. We're super excited to welcome some of Australia's most creative and successful minds, who will be sharing their experience and knowledge to the next wave of cultural entrepreneurs,"

As ambassadors of the How We Rise platform, Geedup Co. and Serwah Attafuah embody a hustle-led ambition and unapologetic drive, with their workshops consisting of formal talks, discussions, and hands-on activities.

To join these exclusive workshops, check out the website. Applications will be reviewed by the Chivas team in collaboration with the Regal Pioneers, with successful applicants chosen and notified closer to the workshop dates.