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Beloved Dessert Company Sara Lee Crumbles Into Administration

19 October 2023 | 10:21 am | Jessie Lynch

It comes after 52 years of selling their legendary frozen cheesecakes, ice creams, and pies.

Sara Lee

Sara Lee (Supplied)

Picture this: the iconic Sara Lee cheesecake in your fridge, ready to be devoured after a long day. That creamy slice has been a comforting hug for so many of us — but now, there's a twist to this sweet tale…

In a sombre turn of events, Sara Lee Holdings Pty Ltd — which was established in Lisarow, on the NSW Central Coast, in 1971 —has taken a bittersweet step by entering voluntary administration after 52 years of selling their legendary frozen cheesecakes, ice creams, and pies. For those of us whose taste buds have long danced to the tune of Sara Lee desserts, this news comes as a heartbreaking blow for dessert lovers across the country.

As of Tuesday (Oct. 17), Vaughan Strawbridge, Kathryn Evans and Joseph Hansell of FTI Consulting have been appointed as voluntary administrators of Sara Lee Holdings Pty Ltd.

But in somewhat hopeful news, the administrators have since revealed they’re seeking to restructure and sell the Sara Lee business while continuing operations.

"Sara Lee is an iconic brand which produces quality Australian-made products from its manufacturing facility in Lisarow NSW, where it employs some 200 staff," Strawbridge said in a statement (as per ABC).

"We are working with Sara Lee's management team and staff to continue operations while we secure the future of the business.”

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"We are immediately commencing a process to sell or restructure the business and continue its long history of manufacturing in Australia."

Strawbridge continued, "We expect a lot of interest in the business and will work with those parties and stakeholders to achieve an outcome as soon as possible to secure the ongoing business and provide clarity to its loyal and committed staff and customers."