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Menulog Teams Up With Wu-Tang Clan's Inspectah Deck For 'Dolla Dolla Deals' Rap

1 July 2023 | 10:44 am | Mary Varvaris

“Menulog are true champions with how many deals and dolla dolla bills they’re splashing to give people the best value every day."

Wu-Tang Clan @ Sydney Opera House

Wu-Tang Clan @ Sydney Opera House (Credit: Prudence Upton)

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Menulog has partnered with Wu-Tang Clan’s Inspectah Deck to launch their new deals platform, Dolla Dolla Deals, with the rapper appearing in the best advertisement since Snoop Dogg’s Did Somebody Say.

The Dolla Dolla Deals platform will present 20,000 offers, bundles and surprises on the Menulog app. The new campaign is set, of course, to the iconic Wu-Tang Clan hit, C.R.E.A.M. (Cash Rules Everything Around Me), which made waves with its lyrics “Dolla Dolla bills, y’all” 30 years ago.

Co-written by Deck, C.R.E.A.M. features on Wu-Tang Clan’s debut album, Enter The Wu-Tang (36 Chambers).

“Menulog are true champions with how many deals and dolla dolla bills they’re splashing to give people the best value every day,” Inspectah Deck said in a statement (via Campaign Brief).

Sesh Moodley, the Head Creative Director at Thinkerbell, the creative agency working with Menulog, continued, “Menulog has a really strong connection to music and pop culture in particular, being famous for their ‘Did Somebody Say’ tracks with Snoop Dogg and Katy Perry.

“When we were briefed to come up with a value platform, it was a no-brainer to hit up Wu-Tang Clan, arguably the greatest and most influential group in hip-hop history. The C.R.E.A.M track was the perfect fit.” You can watch the video below.

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In May, Wu-Tang Clan brought New York to Sydney and Melbourne with New York-style hot dog trucks that gave out free hot dogs in celebration of their NY State of Mind tour with Nas.

Not only were the hotdogs free, but fans who went down to Centenary Square, Parramatta, or The Glen Shopping Centre, Glen Waverly, from 12-2 pm were in with a chance to win a vinyl record or concert tickets to Wu-Tang's NY State of Mind tour.

Family-led food trucks Lil Groovers in Sydney and Mr Fresh in Melbourne, who have served the community for decades, used special Wu-Tang-branded trucks for the occasions. 

In between Australian tour dates, GZA, the group's " spiritual head, " offered fans the chance to play chess with him for a special event hosted by Melbourne rye whiskey distiller The Gospel.

GZA's unique blend of music and chess has made him a true icon in both the hip-hop and chess communities, earning him the title of “The Genius of Chess” from his fans and peers alike.