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FISHER Releases Mind-Bending Music Video for 'Take It Off'

2 August 2023 | 1:53 pm | Jessie Lynch

The creative music video takes viewers on a journey into a mind-bending animated world.

FISHER's 'Take It Off'

FISHER's 'Take It Off' (YouTube)

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FISHER has just dropped an ingenious music video for his summer smash hit Take It Off featuring AATIG.

The underground anthem, which has already reached #1 on the Beatport charts, is now accompanied by a creative and visually stunning music video that takes viewers on a journey into a mind-bending animated world.

Directed by Corey Wilson, Take It Off also features a striking cast of martial artists and dancers, including The Former UFC and Strikeforce Middleweight Champion Luke Rockhold and Marlon ‘Chito’ Vera, playing a range of fierce arcade game characters.

Speaking on the video, Corey Wilson says, The actual creative process of making the video was out of this world. Throughout the film, it flashes between two different realities and creates a new visual experience through Ai.”

“All the fight and dance scenes were shot in real life and animated into characters after. I think there is a big misconception that Ai is taking away from the creative process in media creation; in some ways that is true, but it can also open the floodgates to a whole other world of creativity. Essentially, AI is not here to replace the creative mind but to join forces with it.

Combining funk-laden bass, swooning synths, and AATIG's addictive lead vocal over a deep pulsating groove, Take It Off has become the anthem of the summer for clubbers and festival-goers alike.

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It’s been quite the phenomenal year for FISHER, who has taken on a weekly Hi Ibiza residency, TAO Vegas residency, and appearances at top events such as Parklife, Elrow London, Outside Lands, and Saga Festival, to name just a few.

He even curated his own festival, TRIIP, in Malta, which took place in June and featured a stellar lineup including Claptone, Eats Everything, and Loco Dice.

Recently, FISHER made history by achieving the largest attendance to date at the Coachella Outdoor Stage when he closed out the festival alongside Chris Lake on weekend one.

Meanwhile, AATIG boasts multiple RIAA gold and Platinum records and a Grammy nomination under her belt and has proved to be a prominent force in dance music.

Collaborating with essential house and techno producers, AATIG has gained a strong following with her signature club hits, with Take It Off showcasing her talent as a songwriter, singer, producer, and performer.

Check out the music video for Take It Off below.